A large majority of commercial websites in existence today have one primary
objective – to sell. And how do they do that? The answer is advertising copywriting.
There is little doubt that in today’s scenario, the biggest challenge
for a copywriter is to convert visitors into customers. And that is certainly
not an easy task. The content may be informative and engaging, but is it able
to sell? That is entirely a different question.
Our ad copywriters use a number of proven techniques to convert your website
into a virtual salesman.
Choice of Words
When it comes to ad copywriting, the very tone of the content is different,
and words play a big role in this. Instead of using technical jargon, we use
words that are commonly understood by people. Power and persuasive words are
used that propel the visitor to take action, to buy the product or service
featured in the website.
Headers and Bullets
It is common knowledge that the visitor on the web has very limited span of
attention. The best way to convey information in this scenario is to use a
lot of headers – engaging headers that immediately grab the attention
of the reader in an interesting way.
On the same note, no one really wants to read continuous text. Our copywriters
frequently use bullet points to logically structure the content and also to
let visitors assimilate the information in a quick way.
Short and Crisp Sentences
It is essential to hold the attention of the visitor so that he/she may get
convinced to make a purchase. With this objective in mind, we attempt to use
short and crisp sentences that the readers can grab quickly. Long and continuous
sentences tend to put off the visitors and potential customers.
We offer specialized sales copywriting services that can let you obtain instant
results on your online investments, and achieve substantial increase in sales.